It is Riskier For Them: 8 Ways Leaders Can Build A Culture of Open Communication
Ideally every employee would feel comfortable voicing their concerns, ideas, and feedback without fear. However, the reality is much different. Fear of retaliation can silence crucial voices, stifle innovation, allow problems to fester, and ultimately alienate employees.
Cultivating an environment of open communication is not just beneficial—it’s essential. Here’s how to overcome the fear of retaliation and create a culture of openness.
1. Acknowledge the Fear
The first step is recognizing that fear of retaliation exists and it’s much worse for a subordinate. It’s not a sign of weak employees, but a sign of economic reality. If you are someone’s boss you determine, to a not insignificant degree, their financial future. Read that last sentence again and think about what that means, particularly for someone who is earlier in their career or hasn’t built up a sizable nest egg.

While openly discussing this fear can be the first step in dismantling it, the best organizations address this problem systematically. More on that below.
2. Lead by Example
As a Leader, your actions speak louder than words. Model the behavior you would like. to see from your team.
Actively seek out feedback, respond positively to criticism, and visibly act on suggestions. When employees see leadership embracing openness, they’re more likely to feel safe expressing their thoughts.
3. Implement Anonymous Feedback Systems
Shameless Plug Alert: Companies like How Are We Doing provide a safe space for employees to voice concerns without fear of identification. While the goal is open communication, anonymous channels can be a crucial stepping stone.
And, to be clear, not pseudo anonymous systems either. You can say your system is anonymous and even if that’s true your employees won’t believe you if it requires a login, or uses company communication channels (i.e. slack or Teams) – even if your system is anonymous, some employees know you can figure out who wrote what just by their style.
4. Create Clear Anti-Retaliation Policies
Develop and communicate clear policies that protect employees who speak up. Ensure these policies have teeth—swift and visible action against any form of retaliation reinforces your commitment.
Most importantly, enforce these rules.
5. Train Middle Management
This is a big one!
Often, the fear of retaliation stems from immediate supervisors rather than top leadership. Investing in training programs and tools that equip managers with the skills to handle feedback constructively is a great start. If possible, make retaliation impossible by separating the problem from the person.
6. Celebrate Constructive Criticism
Publicly recognize and reward employees who bring important issues to light or suggest valuable improvements. This shifts the perception of speaking up from risky to desirable.
7. Foster a Learning Culture
Reframe mistakes and criticisms as opportunities for growth rather than reasons for punishment. When the focus is on learning and improvement, the fear of negative consequences diminishes.
One way to subtly imply that a learning culture is a organizational goal is to change how you talk about it. For example, instead of saying “I” try “we” – “We learned that XYZ was the wrong approach” not “I learned XYZ was the wrong approach.” And yes, you can still talk this way publicly while holding people accountable.
8. Regular Pulse Checks
Use anonymous surveys or feedback tools to regularly gauge the comfort level of employees in speaking up. Track this metric over time to measure the effectiveness of your efforts.
By actively working to overcome the fear of retaliation, Leaders can unlock the full potential of their workforce. Open communication isn’t just about avoiding problems—it’s about creating an environment where innovation thrives, employees feel valued, and the organization can adapt quickly to challenges.
Remember, the journey to open communication is ongoing, requiring consistent effort and dedication from the top down.

Ben Kettle
Co-founder & CEO